Marketing is that and much, much more ... research, development, evaluation, testing, modifying, branding, promoting ... and includes SWOT* analaysis or PMI* and identification/clarification of a business's own profile.

A well thought out and implemented marketing plan identifies all the linkages a business requires to be effective.

A Marketing Plan draws from and works in with the Strategic, Operational and Financial Plans.

Marketing is a highly specialist area ... seeking out specialists who are more than just advertisers or sales reps, even if just for ideas rather than fully blown consultancies or permanent positions, is usually a very worthwhile investment of a business's resources.

A manager well versed in marketing is a valuable commodity.

Marketing is not our area of expertise.